Hermiston Local Trade Area

Local Trade Area Highlights

Market Data Documents (PDFs):

Statistical Area: Zip Codes- Hermiston, Umatilla, Stanfield, Echo, Irrigon, Boardman, Heppner, Ione, & Lexington.

Definition: A Local Trade Area (LTA) is where convenience-based retailers (e.g.auto parts stores, grocery stores, quick-service restaurants, and gas stations) will typically draw 70% to 75% of their business. The Core Market Area (CMA) is the more compact area where 70% of all LTA sales will come from.

Justification: These statistical areas were originally defined as true representations of shopper travel patterns by Pitney Bowes Business Insights in 2011 (PDF). These areas were re-verified in 2016 (PDF) by The Retail Coach through a Cell Phone Analysis which uses cell phone data to pin point where shoppers at specific retailers have come from. Based on these 3rd-party verifications of shoppers' travel habits, this data was compiled using zip-code level data to ensure un-corrupted information which aligns with these true trade areas.

Population: 50,415

Key Population Figures

Geography 2010 Population 2016 Population 2016 Households 2016 Median Household Income 2016 Average Household Size 2016 Median Age

Hermiston CMA (PDF)

36,742 38,511 12,727 $48,942 2.87 33.8

Hermiston LTA (PDF)

47,882 50,415 16,844 $49,559 2.87 34.5